Foundational Questions: Understanding the Client’s Business and Goals
– “Why do you need a new website, and what’s driving this decision?”
– “What are your business objectives, and how does your website support them?”
– “Who are your competitors, and what do you like/dislike about their websites?”
– “How do you currently generate leads, and how should the website support this?”
Audience & User Experience: Designing for the Right People
– “Who is your target audience, and what problems does your product/service solve for them?”
– “What actions do you want visitors to take on your website?”
– “Do you have customer personas or past user research data we can review?”
– “Are there any accessibility requirements we need to consider?”
Branding & Visual Identity: Making the Right Impression
– “Do you have established brand guidelines, or will you need help defining them?”
– “What feeling or perception should visitors have when landing on your site?”
– “Are there any specific design inspirations, color schemes, or typography styles you prefer?”
– “Do you have a logo, brand assets, and high-quality imagery, or will you need them created?”
Content Strategy & SEO: Ensuring the Website Performs
– “Do you have existing content, or will you need content strategy and copywriting services?”
– “What are your primary and secondary SEO keywords, if any?”
– “Will you need blog functionality, and do you have a content marketing plan in place?”
– “Are there any compliance or legal content requirements (e.g., GDPR, accessibility, privacy policies)?”
Website Functionality & Technical Needs: Avoiding Scope Creep
– “What specific features or integrations do you need?”
– “Do you require custom development, or will an existing CMS (WordPress, Shopify, Webflow) work?”
– “How do you envision the navigation and user flow?”
– “Will there be any third-party tools or plugins we need to integrate?”
Budget, Timeline & Maintenance: Setting Clear Expectations
– “What is your realistic budget for this project?”
– “What is your ideal launch date, and are there any major deadlines we need to meet?”
– “Who will handle website maintenance, updates, and security post-launch?”
– “Do you have internal resources for content updates, or will you need ongoing support?”